Kith
The Mission at Kith
We believe that while a mother battles cancer, her whole family is battling with her. A diagnosis affects a home, shifting roles, creating anxiety, and straining the bonds that hold a family together. We exist to provide some support that every family needs during their hardest season.
Our Partnership Kith x Nankind
We are proud to partner with Nankind, a Torontonian non-profit organization dedicated to providing free, professional childcare and family support to bring relief to moms with cancer. 100% of the profits from our Kith apparel collections are donated directly to Nankind to fund psychosocial support programs and respite care for families across Toronto.
The Challenge
Beyond medical care, there are, in Toronto, more than a thousand families are currently navigating a mother’s cancer diagnosis. While the healthcare system treats the patient, the psychosocial needs of the husband and children often go unmet, leading to financial stress, emotional exhaustion, and the loss of normalcy. Children can develop long-term trauma and caregiver burnout for partners.
There is a critical need for support that focuses on the family's assistance, ensuring the home remains a place of stability and love while the battle is fought in the hospital.
The Population We Serve
Our focus is on Toronto-based families where the mother is undergoing cancer treatment. We serve the "Kith", the inner circle, supporting the children, spouses, and close relatives who are navigating the disruption of their daily lives and the emotional weight of a loved one's illness.
Our Impact
Through the sale of our "Support Wear," we aim to fund relief by providing financial participation to Nankind’s volunteer services and professional support for Toronto families.
We want to help reduce the domestic burden on families so they can focus on what matters most: connection and healing.
Creating a community of supporters who wear their Kith t-shirts as a badge of active empathy, showing these families they are never fighting alone.